Un4gettable Weekend
"Un4gettable" was the theme for the launch of the first-ever BMW 4 Series. As part of the campaign launch, we surprised two socially active BMW enthusiasts with the car for a weekend—and let their posts about the experience spread the message through blogs, Facebook, Twitter and Instagram. If you watched the case study above, check out the individual videos about both weekends and the personalized 30-second commercials we made for our two participants: Nate and Rashed.
Nate and Rashed’s Personalized Commercials
Role: Group Creative Director/Writer
Art Director: Dahee Song
ECD: Paul Renner