BMW Commercials and Content
When you spend nearly ten years working on BMW, you produce a lot of great work with a lot of great cars. Here are a few examples of commercials and social pieces I especially love. Scroll. Watch. Repeat.
BMW Certified Pre-Owned “Protected”
Role: Group Creative Director
Copywriter: Danny Price
Art Director: Vijay Patil
ECD: Paul Renner
Co-CCOS: Jonathan Mackler and Dan Kelleher
Producer: Kiyon Spencer/Kyle Wright
Director: Todd Field
BMW Certified Pre-Owned “Garage”
Role: Group Creative Director
Copywriter: Amy Lieberthal
Art Director: Katie Willmann
ECD: Paul Renner
Co-CCOS: Jonathan Mackler and Dan Kelleher
Producer: Kiyon Spencer/Kyle Wright
Director: Todd Field
BMW Certified Pre-Owned “Cab”
Role: Group Creative Director/Copywriter
Copywriter: Danny Price
Art Director: Vijay Patil
ECD: Paul Renner
Co-CCOS: Jonathan Mackler and Dan Kelleher
Producer: Kiyon Spencer/Kyle Wright
Director: Todd Field
BMW “i Can Do That” Case Study
Role: Group Creative Director
ACD/Art Director: Jonah Levine
Copywriter: Amy Lieberthal
Art Director: Katie Willmann
ECD: Paul Renner
Producer: Michelle Strank
Director: Josh Miller
BMW “Abracadabra”
Role: Group Creative Director/Writer
Art Director: Jae Sung Jung
ECD: Paul Renner
Producer: Michelle Strank/Dena Lenard
Director: Max Malkin
BMW “Skip”
Role: Group Creative Director/Writer
Art Director: Jae Sung Jung
ECD: Paul Renner
Producer: Michelle Strank/Dena Lenard
Director: Max Malkin
BMW Diesel “No Choice”
Role: Group Creative Director/Writer
Creative Director/Art Director: Grant Simpson
ECD: Paul Renner
Producer: Rob Beck
Director: Raf Wathion
Yahoo Homepage Takeover
As part of the all-new BMW 3 Series launch under the theme of "Desir3", we created several homepage takeovers, including this one which allowed users to take the 3 for a 360-degree spin with the full webpage—and desir3 it from every angle.
Art direction: Jae Sung Jung
2012 Cannes Shortlist, Communication Arts 2012 Advertising Annual, 2013 Webby Finalist (Banner Single)