Samsung QLEDecode

How do you make a close community of cynical, cerebral gamers engage in a big corporate marketing campaign? You create a game they can solve together—for a chance to win another game: The highly anticipated Cyberpunk 2077.

Pulling right from Cyberpunk lore, we sent fans searching for a mysterious shipping container filled with valuable contraband being smuggled into the game’s main location, Night City. Whoever could crack the physical container's security sequence first—from their remote locations—would win everything inside: the game, the new Xbox Series X, and the most advanced TV to play it on, the Limited Edition Cyberpunk 2077 Samsung QLED.

We called it QLEDecode.

D&AD Graphite Pencil / Gaming / Experiential / 2021

Want to see some of the action? Here’s a clip of Flynn’s win.

Creative Director/Copywriter: Marc Hartzman (with Stink Studios)
CD/AD: Rich Wallace (with Stink Studios)
Tech Leads: Ben Priddy, Stefan Kowal
Producers: Kara Masi, Caroline Castro, Shetal Amin, Alexander Krstevski, Mike Day, Soliyl Dotson
Art Concept: Ryan Hawthorne
Agency: Adam&Eve