eBay Motors:
New York Auto Parts Show

The first-ever New York Auto Parts Show was designed to demonstrate how car enthusiasts can build, fix, or maintain their dream car—using parts found entirely on eBay Motors. In the face of unprecedented supply chain challenges, the show debuted a line of “Re-Concept cars,” assembled in partnership with some of the industry’s top builders and biggest stars. Held on April 14th at the Classic Car Club of Manhattan, just down the street from the 2022 New York Auto Show, eBay Motors proved the best ‘new’ car on the road can start with the one you’ve already got.

 
 
 

Press

Within just a few days, the New York Auto Parts Show earned 28 unique media stories with a potential reach of 2.9B impressions. This included articles from Vanity Fair, The Auto Channel, Luxury Daily, Harper’s Bazaar, Jalopnik, People, and New York Live, as seen below.

 
 

Role: Concept/CD Writer
Art Director/CD: Rich Wallace
ECD: Jeremy Bernstein
GCD: Bengt R. Asplund III
Art Director: Berto Santana
Sr. CW: John Morgan
Sr. Designer: Nick Banos
Agency: Edelman

Previous
Previous

Frontier Fiber: Uncable Yourself

Next
Next

Samsung QLEDecode